FEATURED CLIENT | YELLOW POP

OBJECTIVE

Consolidate the brand marketing and performance
marketing strategy for the DTC neon start up, YELLOWPOP

The business had experienced high growth in the previous year and just came out of a full brand redesign.
We helped redefining how this more high-end positioning should translate in every aspect of the business, also
recommending internal processes to sustain the growth.

VISIT YELLOWPOP

What We did?

Marketing Strategy for each business revenue stream
• Brand fundamentals - purpose, value, mission values
• Customer research - e.g. customers survey
• Support in content creation for the brand
• Team structure recommendations and RACI matrix