The business had experienced high growth in the previous year and just came out of a full brand redesign.
We helped redefining how this more high-end positioning should translate in every aspect of the business, also
recommending internal processes to sustain the growth.
• Marketing Strategy for each business revenue stream
• Brand fundamentals - purpose, value, mission values
• Customer research - e.g. customers survey
• Support in content creation for the brand
• Team structure recommendations and RACI matrix